Global Skin Toner Market Projected to Reach $1.59 Billion by 2028: ResearchAndMarkets.com

The global skin toner market is poised for significant growth, projected to reach $1.59 billion by 2028, with a CAGR of 5.2% from 2022 to 2028, according to ResearchAndMarkets.com. 

 

This growth is driven by increasing consumer consciousness about appearance and skincare, leading to a surge in demand for exfoliating toners.

 

The global skin toner market is divided into two categories: organic and conventional. In 2021, the conventional segment held a larger market share, but the organic segment is expected to witness faster growth during the forecast period. The rising preference for natural and chemical-free products has contributed to the increasing demand for organic skin toners. Organic toners contain a higher concentration of active ingredients compared to their synthetic counterparts, attracting consumers seeking natural and effective skincare solutions.

 

Geographically, the Asia Pacific region dominated the global skin toner market in 2021 and is expected to maintain the highest CAGR during the forecast period. Technological advancements in the beauty and personal care industry, such as artificial intelligence (AI) and IoT-based devices that offer personalized skin nourishment solutions, are driving the demand for skincare products like skin toners. For example, in July 2019, the Japanese cosmetic company Shiseido introduced the “Optune” IoT-based service, providing personalized skincare recommendations based on an individual's skin type.

The COVID-19 pandemic impacted economies and industries worldwide, including the skin toner market. Lockdowns, travel restrictions, and business shutdowns disrupted supply chains, manufacturing, and sales. Many companies faced delays in product deliveries and lower future sales projections. Government-imposed bans on international travel further hindered collaboration and partnership plans, affecting the consumer goods industry, including the skin toner market.

 

Nevertheless, in Asia Pacific, China was among the first countries to show signs of recovery with rapid vaccination drives and effective government regulations. In 2021, countries in the region lifted restrictions, allowing cosmetic and personal care manufacturers to operate at full capacity. This facilitated the recovery of skin toner manufacturers, who responded to changing consumer preferences amid the crisis by launching innovative products, including natural and organic skin toners. As a result, the skin toner market in Asia Pacific experienced favorable growth.

 

Key players in the global skin toner market include Dickinson Brands, La Mer Technology Inc., Mario Badescu Skin Care Inc., L'Oreal Paris, Shiseido Co. Ltd., Procter & Gamble, Burt's Bees, Lush Retail Ltd, The Bodyshop International Ltd, and Johnson & Johnson. These companies are adopting strategies such as mergers and acquisitions and product launches to expand their market presence and consumer base.