Gold Bond Takes Skin Care To New Heights with Chelsea Handler

Talk about a product launch.

Skincare brand Gold Bond has once again linked with comic Chelsea Handler to defy gravity in a hot air balloon in promotion of its new innovation: Plumping Collagen Body & Face Serum Lotion.

“When Gold Bond asks me to test their products, I never know where I’ll end up – on a snowy mountain in a swimsuit or now in a balloon soaring above New Mexico,” said Handler. “What I do know is that no matter how challenging the elements, my skin always feels plump, hydrated, and ready for whatever adventure comes next – and that always puts a huge smile on my face.”

Plumping Up

The campaign follows their viral Base Layer Swimsuit Ski Run at Palisades Tahoe, where nearly 700 brave souls hit the slopes in swimwear to test hydrated skin in blizzard conditions. Now, Handler will soar above the desert in a hot air balloon at the world’s largest balloon festival, the Albuquerque International Balloon Fiesta.

Clinically tested and formulated with collagen tripeptide, jojoba and grapeseed oil, the new lotion is clinically shown to visibly plump and boost skin hydration by 50%, for both face and body. To bring the product’s benefits to life, Gold Bond unveiled a custom hot air balloon that “plumps” up, a symbol of how the new serum lotion visibly plumps and hydrates skin—even in dry climates and high altitudes.

“This partnership is about more than unforgettable moments—it’s about proving the power of our innovation in the toughest environments,” said Kimberly Hairston-Hicks, chief marketing officer at Gold Bond. “The Balloon Fiesta is the perfect stage to show how our Plumping Collagen Lotion delivers real, visible results.”

Plumping Collagen Body & Face Serum Lotion is available at retailers and drugstores nationwide.