Marketing News

Goop Hosts ‘French Pharmacie’ Pop-Up in Amagansett

GP & Cameron Diaz enjoyed the event. Photo Credit: Madison Fender, BFA

Goop hosted a “French Pharmacie” pop-up—an immersive, French pharmacy-inspired weekend—in Amagansett.

According to the company, goop has long been inspired by French beauty. One of Gwyneth Paltrow’s early newsletters centered on her French pharmacy finds, a story that went viral and remains a popular subject for goop.com shoppers.

To conjure the same spirit of discovery and excitement consumers feel when browsing the always-popular French pharmacies, goop brought a little slice of Paris to Amagansett with “goop Pharmacie” – a weekend for careful curation of clean, beautiful skin-care products, services from experts in the field, and plenty of joie de vivre

Much like the aisles of a French pharmacy, the brand offered a range of competing names to choose from, incorporating “like-minded” French brands such as Caudalie, Bonjout Beauty, MACRENE actives and LYMA.

The three-day pop-up generated over 800 attendees and ultimately surpassed the sales goal, said the company. 

Photo Credit: Madison Fender, BFA

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