Hair By Schwarzkopf Festival is a Success in Berlin

On April 13 and 14, Schwarzkopf Professional celebrated the future of hairdressing with a global community of hair enthusiasts at the Hair By Schwarzkopf Festival.

Headlined by celebrity stylist and Schwarzkopf Global Color Ambassador Chris Appleton, the event offered an immersive celebration of creativity, craftsmanship and connection at Motorwerk in Berlin.
Fueled by the Schwarzkopf claim “for every you,” festival underscored the brand’s commitment to support and connect customers in new and meaningful ways, elevating the industry through innovation and a renewed focus on community. International Hair By Schwarzkopfpro collection artists and speakers, including Schwarzkopf Professional’s US Creative Director of Color & Technique Tracey Cunningham, Schwarzkopf Professional’s US Hair Color Trend Ambassador Jacob Schwartz, and legendary British photographer Rankin, shared techniques and insights, showcasing the future of hairdressing through various shows, interviews, panels and workshops.

A Platform for Inspiration

The Hair By Schwarzkopf Festival offered a platform for inspiration for over 55 artists from over 25 countries and more than 600 participants from 45 nations, including professionals, artists, creators, opinion leaders, customers, media and influencers. Hosted at the Motorwerk Berlin – a historic brick building built in 1921 that once produced electric motors – the venue’s raw industrial charm transformed into a vibrant hub of inspiration for professionals from around the world.

“With For Every You, we celebrate the individuality and artistry of hairdressing, empowering hair professionals worldwide to express themselves and master their craft. Witnessing this global community come together at the Hair By Schwarzkopf Festival has been truly inspiring. Over the past two days, exceptional talents from around the world have brought for every you to life – by showcasing their talent, creativity, and passion in extraordinary ways,” said Corporate Vice President Henkel Consumer Brands Hair Schwarzkopf, Matthieu Chauvet. “Proving once more the power of hair in shaping identity and unlocking self-expression and creativity. I am incredibly proud to have shared this moment with our guests, artists, creators, colleagues, and the international hairdressing community who made these two unforgettable days in Berlin so special.”

With 60 immersive activities across four stages, guests explored how hair connects to culture, fashion, personal stories, social media, business and mindfulness. The festival invited attendees to dive into electrifying live shows, hands-on look-and-learn sessions, thought-provoking talks, interviews, panels and interactive workshops.

“Being a part of the Hair By Scharzkopf Festival was an honor,” said Appleton. “To share my journey, connect with such a passionate global community of hair professionals, and witness the incredible artistry driven by for every you was inspiring. It’s events like these that remind us of the transformative power of hair and its ability to unlock self-expression and confidence in everyone.”