Hair Care Product Sales Grow in Double Digits

Hair products sold in U.S. department stores—in particular, styling and mousse products, and hair conditioners—continue to see retail sales success, according to a new report from The NPD Group, a Port Washington, NY-based research firm.

“The growth in styling and mousse products, as well as conditioners, is the latest evolution in what appears to be a growing trend in haircare products sold in the department store channel,” said Karen Grant, vice president and global industry analyst, The NPD Group.

The total hair category increased 5% in dollar sales January through May 2010, compared to the same time last year. The boost in the hair category is mostly due to the double-digit growth in the styling/mousse and conditioner sub-segments.

Styling/mousse hair products grew an impressive 34% in dollars, while conditioner hair products grew 12% in the first five months of the year. The increases in dollar sales have been consistently growing each month of this year so far.