Olay Links with Haut.AI on Virtual Companion Technology

Haut.AI has teamed with Olay to introduce an innovative Virtual Companion technology within the P&G brand’s skin advisor experience.

The capability leverages generativeAI and clinical data modeling to simulate how a recommended skincare routine is expected to perform over time. The experience aims to help shoppers gain confidence before they buy by providing a more personalized projection of potential product benefits backed by Olay’s clinical science.

After analyzing their skin, the system matches each user to an AI-generated skin profile. The user’s skin characteristics are then mapped onto the Virtual Companion, allowing product effects to be simulated in a controlled, consistent way. This approach enables more reliable, personalized projections of how skin may improve over four to eight weeks (based on clinical data) while using Olay’s recommended routine.

Virtual Companion Technology

Within the Olay Skin Advisor experience, users first complete a skin analysis by taking a guided selfie using Haut.AI’s LIQA (Live Image Quality Assessment) technology. The system detects key skin concerns and provides personalized insights, including education and ingredient benefits, along with a recommended skincare routine. Building on this analysis, the Virtual Companion experience allows users to visualize how their skin may evolve over time with continued use of the recommended routine.

The experience is powered by a multi-step AI system designed to prioritize scientific accuracy, consistency and transparency. The system draws on a dataset of over 10,000 AI-generated face profiles, representing a wide range of ages and facial features, guided by Olay’s research into what makes personalized before-and-after images relevant.

Haut.AI’s LIQA technology provides real-time guidance to help users take photos with optimal lighting and clarity, improving the reliability of analysis. Based on the captured image and detected features, a proprietary engine identifies the closest matching “Virtual Companion,” a representative skin model aligned with the user’s characteristics.

The user’s specific skin concerns, such as wrinkles, pigmentation or texture are mapped onto the selected Virtual Companion, creating a “before” image whose key concerns are like the user’s. Haut.AI’s SkinGPT then simulates how recommended products are expected to impact the Virtual Companion’s skin over time based on clinical data.

This process ensures each user can see a clinical-backed example of how Olay’s recommended routine of products can perform on a person they can relate to. As Olay celebrates the 10-year anniversary of Skin Advisor, consumers can visualize the decades of complex clinical data in an understandable and personal way.

“Olay has a 70-plus year legacy of proven science and trusted results across skin types,” said Mike Jutt, vice president of R&D for Olay at P&G. “With the updated Olay Skin Advisor technology, we’re bringing that expertise into the digital space and making it more accessible to women around the world. Rather than simply filtering a person’s image to suggest a desired outcome, we use models built on decades of clinical research to help illustrate what’s possible through Olay’s superior science and ingredient efficacy.”

For more on Olay’s Skin Advisor, go here.