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Helen of Troy To Buy Pur from P&G

Acquisition confirmed for undisclosed amount.

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By: TOM BRANNA

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Helen of Troy Ltd. will buy the Pur water filtration business from Procter & Gamble, according to reports. The deal, for an undisclosed sum, will include manufacturing facilities.

According to Helen of Troy, the goal of this acquisition is to expand its consumer healthcare segment, said reports. The Pur business is estimated to bring in sales of at least $110 million for the year.



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