Hims & Hers Partners with Violet Chachki, Gottmik & The Trevor Project on No Gorge Pride Tour

Hims & Hers Health, Inc., a telehealth platform that offers wellness and personal care products and services consumers has announced its partnership with drag superstars Violet Chachki and Gottmik on the “No Gorge” Pride Tour 2022. Hims & Hers has united with the tour as its exclusive partner, which includes a unique collaboration with The Trevor Project as well as a campaign with the drag queens to destigmatize mental health and hair loss. 

The tour is running through July 14.

“We’re incredibly proud this Pride month to be joining forces with the Queens and The Trevor Project,” said Bette Ann Fialkov, senior director of entertainment and culture at Hims & Hers. “It’s beyond exciting to be working with the No Gorge Pride Tour superstars on destigmatizing conversations and treatment surrounding conditions that many feel are shameful or embarrassing to have. Considering the Queens have such an amazing fan base, we are particularly looking forward to a unique and fun social campaign with Violet and Gottmik to help people embrace themselves for who they are and take action to take care of their body and mind. In addition, The Trevor Project—an organization that has had such a huge impact on LGTBQ youth—is so deserving of support and we are honored to be working with them through this union.”

“We couldn’t be happier to be breaking down stigmas with Hims & Hers,” said Gottmik. “For myself and many others out there, mental health is a lifelong opportunity of improvement and it isn’t easy to talk about. Historically there’s been so much shame around mental health and it’s a privilege to join forces with a brand that is combating this by encouraging everyone to be loud and proud about caring for themselves, and empowering people to feel their best. Mental health issues should be talked about, and care and treatment shouldn’t be difficult.

“A lot of fun is had being a drag queen, but there are a few downsides to being this fabulous. Years of snatching ponytails, wigs, and using face tapes has been traumatic and stressful to my hairline resulting in hair damage and thinning,” said Violet Chachki. “Performing is my calling, and unfortunately all of the fantastic headpieces I wear have definitely taken a toll on my hair. I tried so many things to help my hair and ultimately turned to Hims when I felt it was time to seek professional help. The process of virtually consulting with a healthcare provider about my hair felt effortless, and I was provided with prescription treatment based on my own personal situation and unique needs. I’ve seen incredible results using the Topical Finasteride and Minoxidil Spray in particular; despite constant performances and wig-swapping, my hair is on its way to being luscious again—growing and feeling fabulous.”

Through this partnership as well, Hims & Hers will be providing access to free therapy services through their platform for select in-house crisis counselor volunteers at The Trevor Project – the world’s largest suicide prevention and mental health organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people.