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Hissyfit Launches Campaign To Benefit Beauty Cares

Integrated Facebook plan to help end domestic violence.

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By: TOM BRANNA

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To help break the cycle of domestic violence, Hissyfit is partnering with Beauty Cares, a non-profit organization that benefits victims of domestic abuse, through an integrated Facebook campaign.



Once Hissyfit garners 5,000 Facebook fans, its parent company Valeant will donate more than $100,000 worth of Hissyfit products to Beauty Cares. As an added bonus, when the brand reaches its goal of 5,000 Facebook fans, each fan will receive a 10% discount on their next hissyfit.com purchase.


Beauty Cares’ mission is to break the cycle of domestic violence for women and children. The organization’s signature event, The Beauty Cares Breakthrough Experience, promises a transformation inside and out for survivors of domestic violence currently residing in shelters. Within a safe, calm environment, professional makeup artists and top hairstylists create a polished, work-appropriate look to highlight guests’ natural beauty and enhance self-esteem. In this fun, interactive session, the artists and stylists provide tips for recreating that same look to keep feeling great, day after day. Beauty Cares further provides a gift tote containing the products required to maintain their beautiful new look.


“We’re proud to lend our support to Beauty Cares,” said Trey Schutz, vice president and general manager, dermatology, ConsumerProducts. “This organization isn’t about making women look good, it’s about making them feel good. To us, there is no cause more worthy than helping these women regain their confidence and independence, which is why we’re so pleased to help support this cause.”

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