Howie Mandel Joins ISSA in New ‘Rethink What Clean Means’ Campaign

ISSA, the global cleaning industry association, is working with comedian, actor, host, and known germaphobe Howie Mandel in its new Rethink What Clean Means campaign. The goal is educate America about the pivotal importance of cleaning and supporting businesses in elevating their standard of clean, said ISSA.

To help raise awareness about the importance of cleanliness, Mandel stars in an online video series, “Howie Clean It,” which takes viewers on a journey to discover the hidden grime in seemingly clean spaces. With the help of an ISSA pro, Mandel will inspire viewers to learn more about what clean means, share what they learned on social, and look for the Rethink Clean insignia to find businesses that are committed to cleanliness, said ISSA.

“If there's one thing everyone knows about me, it's that I'm a clean freak,” said Mandel. “However, what clean means to one person, might mean something totally different to another. Knowing we have experts, like ISSA, setting the standard for cleanliness gives me peace of mind when I'm at a hotel, out at restaurants or performing in large venues.”



ISSA will host its annual North American expo next month in Chicago.