HSN To Launch New Line of Purple Lab Products

HSN will launch an exclusive new line of beauty products with Purple Lab. The collection will consist of six new products which will debut on Feb. 18 with four prime-time shows featuring Purple Lab founder Karen Robinovitz.

Purple Lab debuted in May 2009 with its first beauty product, Huge Lips Skinny Hips, a lip plumping gloss enriched with hoodia. The exclusive collection of products for HSN will include the lip plumping gloss as well as Lashionista Modelista, a protein-packed mascara/felt tip liquid liner duo with lash conditioner; Silk Sheets foundation; Luvah, a compact with lip stain and gloss; Luxury Squared highlighter and concealer; and Cheek Implants, a cream blush with collagen.

“The DNA of Purple Lab is chic, innovative and fun—products with a sense of humor and double duty ingredients—perfect for the HSN customer who is focused on products and their benefits. Being on HSN was the dream from day one; it’s the best way to communicate what your brand is about without the dilution of a retail floor. It will also be a new forum for Purple Lab fans,” said Robinovitz.

Coinciding with the partnership, Purple Lab and HSN have kicked-off an online model contest in search of the HSN face of Purple Lab. A first for the brand, this competition has been designed as a unique vehicle to reach a new younger consumer heavily tapped into the social media stratosphere, according to HSN.

“The Purple Lab launch is part of HSN’s strategic plan for continued variety and growth. The collection serves a ‘double duty’ purpose….these products are fun, yet practical—cheeky yet sophisticated that will appeal to our customers,” said Michael Henry HSN senior vice president, merchandising for beauty. “We are also excited to engage customers on a grassroots level through multiple innovative and social media platforms.”