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Huggies Wipes Lauded by for Healthcare Group

K-C designed NICU-specific wipes for premature babies.

Huggies Natural Care Extra Sensitive Wipes have received the Innovative Technology designation from Vizient, Inc. the largest member-owned health care company in the country. The designation was based on reviews of the wipes by hospital experts who attended Vizient's Innovative Technology Expo in November.
 
“Huggies is dedicated to delivering solutions that advance newborn care, and we saw an unmet need for a baby wipe that is gentle enough to be used on premature infants' delicate skin,” said Aric Melzl, director, Huggies brand, Kimberly-Clark. “Incorporating nurses' real-world experiences and more than 20 years of wipes research and development, we designed NICU-specific wipes for premature babies. We are honored Vizient has recognized our Huggies Natural Care Extra Sensitive Wipes with the Innovative Technology designation.”
 
The annual event provides medical technology suppliers the opportunity to demonstrate their product and gain direct feedback from onsite clinical experts and health care providers on the impact their products may have on improving clinical care, safety, or benefits to an organization's care and business model.
Huggies Natural Care Extra Sensitive Wipes, intended for hospital use, were designed in partnership with NICU nurses to gently glide across delicate newborn skin without leaving behind excessive wetness. The wipes were created with a mild, water-based formula that is free of alcohol, fragrance and dyes.

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