New Products

IcyHot Offers TENS Therapy in the OTC Aisle

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By: TOM BRANNA

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Once only available to doctors and physical therapists, topical pain relief brand IcyHot now offers transcutaneous electrical nerve stimulation (a.k.a. TENS) therapy over the counter. The new Smart Relief Knee & Shoulder TENS Therapy ($35) delivers prescription strength, powerful, portable pain relief via an electrode pad. It immediately blocks the body’s pain signals by sending gentle electrical pulses along the nerve to intercept the signals before they reach the brain, providing relief that can last for hours even after the user turns it off. 

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