Company News, New Products

Indie Beauty Brand Hero Cosmetics Debuts Microbiome Skin Care

Force Shield serum, mist and SPF will launch online and at Target this summer.

Everyday impurities can stress acne-prone skin. Indie beauty brand Hero Cosmetics is targeting complicated complexions with Force Shield, a new skin care line that balances the microbiome. The company previewed products to beauty editors in an online event held on June 9 with both Ju Rhyu, co-founder and CEO of Hero Cosmetics and Dr. Caroline Robinson, consulting dermatologist. the brand’s first ambassador dermatologist.
 
The Force Shield skin care collection is made up of three products: a Serum, Mist and Acne SPF, as well as hearing from, Dr. Caroline Robinson. All balance the microbiome, according to the company. Clinically tested and non-irritating, the products also feature no drying alcohols or artificial colors.
 
Products will be sold online at https://www.herocosmetics.us/ and launch at Target.com in July; the SPF will be in 1,800 Target doors in July also, according to the company.
 
 

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