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Insights Into Anti-Aging Facial Skin Care

NPD releases data from study of female consumers.

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By: TOM BRANNA

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The NPD Group has release information from it Anti-Aging Facial Skincare and the Female Consumer study. Here’s quick look at some stats:


About half (48%) of anti-aging users only began using these products since 2007 with almost one-fourth (22%) who only began using these products since 2009.

According to NPD, 56% of women skin care users are anti-aging seekers, stating they have gone shopping or looked for skin care products with anti-aging benefits. And of these seekers, about three quarters (76%) are currently using these types of products.

More than half (56%) of current anti-aging facial skin care users say they are not sure if these type of products really work, but they use them anyway.

Though Blacks or Hispanics are less likely than Whites to define anti-aging facial skin care as products that moisturize or hydrate, dry skin is the number one factor about their appearance that made Black women start using anti-aging facial skincare products.

Hispanic women are more likely than any other group to state that reducing puffiness/bags under the eyes is an anti-aging benefit considered important when buying facial skincare products.

More than doctors/dermatologists,TV advertising, online searches, or best of awards, the number one influence in helping a woman decide which anti-aging products to buy is the recommendation of her friends, family and coworkers, with 3 in 4 women agreeing with this statement.

The study utilized NPD’s Online Panel and was fielded Oct. 6–18, 2010, according to NPD.

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