Jo Malone London Brings Virtual Shopping Experience to Southeast Asia

The sovereign island city-state will house its first regionwide Jo Malone London flagship stores on LazMall. 

 

The British perfume and scented candle brand announced its partnership with Southeast Asia’s leading eCommerce platform Lazada on Oct. 11. 

 

“We are proud to be the first in Southeast Asia to partner Jo Malone London and bring its signature fragrances and brand story to consumers here,” said James Chang, chief business officer, Lazada Group. “Our customers have consistently shown great enthusiasm and support for the beauty and lifestyle brands coming onboard LazMall, and we are excited to scale our collaborations with Jo Malone London to bring consumers the premium offerings and intimate brand experiences that the brand is known for through our highly personalized in-app portal, LazMall Prestige.” 

 

The collaboration will enable Jo Malone London to scale its presence across Southeast Asia, ensuring a luxurious online shopping experience identical to their offline stores, for new and existing fans of the brand through LazMall. Apart from integrating and making their iconic Scent Finder, Scent Pairing and Art of Gifting services available on the LazMall flagship store, interactive livestream programs on LazLive will also be curated for shoppers to learn more about the brand's Cologne, Home and Bath and Body products.

 

A super brand opening will be launched on Oct. 15 on the LazMall Prestige portal. Besides its signature line-up of fragrant lifestyle products such as English Pear & Freesia and Peony & Blush Suede, the event can afford consumers to learn more about their favorite fragrance families.

 

Customers can explore with the brand's Scent Finder to choose among six fragrance families from fresh and uplifting citrus to opulent florals and warming woods via Discovery trial sets and pampering Little Luxuries sets. Shoppers can also use Scent Pairing on LazMall Prestige to create their unique and personalized scent by layering fragrances. Jo Malone London's iconic cream-colored, bow-tied box has a high-touch luxury gift-wrapping service offered with every purchase on LazMall.

 

“As shoppers increasingly turn to trusted eCommerce platforms for authentic products and a seamless online shopping experience, our launch on LazMall is a big step forward to deepen our presence in Southeast Asia,” said Crystal Lai, vice president and general manager of Jo Malone London, Asia Pacific. “We are excited to bring to life the luxury experience to online customers leveraging Scent Finder, Scent Pairing rooted in our scent authority; not to mention the Art of Gifting which is true and unique to the brand.”