Joico named Jeremy Davies-Barbala as its new international creative director

Joico: named Jeremy Davies-Barbala as its new international creative director.

With a background from the school of Sassoon, which Davies-Barbala joined in 2002 later becoming creative director for both UK and US staff training programs, he also lead their Sloane Street, London flagship salon.

In 2010 Davies-Barbala came stateside to be at the forefront of creative direction for Sassoon academies and salons.

Apart from customers in London, Davies-Barbala has developed a strong client base, including celebrities, in Los Angeles.