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Q4 net sales decreased 0.1% and increased 0.1% in FY 2024.
February 6, 2025
By: Lianna Albrizio
Associate Editor
Net sales for Kenvue, Inc. decreased 0.1% to $3.7 billion in Q4 2024, while organic sales rose 1.7% for the quarter.
FY 2024 net sales increased 0.1% to $15.5 billion while organic sales grew 1.5%.
“We delivered on our 2024 profit commitments despite headwinds that resulted in softer than expected sales growth and we enter 2025 as a more competitive company with stronger foundations,” said CEO Thibaut Mongon. “We remain focused on leveraging our increased brand investments to accelerate growth and deliver long-term value creation centered around profitable growth, durable cash flow generation, and disciplined capital allocation.”
Value realization was favorable across each segment and was primarily driven by price actions taken in 2024. Volume growth in both skin health and beauty and self-care was partially offset by a decline in Essential Health. In addition, go-to-market disruption in Asia Pacific impacted the company’s results, with an outsized impact on Essential Health.
“As Kenvue enters our next chapter, we expect to accelerate performance throughout the year, while navigating the dynamic external environment contemplated within our outlook,” said Paul Ruh, chief financial officer. “We expect to drive further productivity and operational efficiency gains, which will fund our planned increase in brand investments, positioning us to grow adjusted operating margin for the year.”
Based on current spot rates, for 2025, Kenvue expects a net sales change of -1% to +1% year-over-year, with organic sales growth of +2% to +4% and a headwind of roughly 3% from foreign currency translation.
This outlook does not include any potential impacts from tariffs introduced in 2025.
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