Kiehl’s Is Jackson Hole Mountain Resort’s Official Skincare and SPF Partner

Kiehl’s Since 1851 is continuing its partnership with Jackson Hole Mountain Resort (JHMR) for the second consecutive year.

The collaboration elevates Kiehl’s role to official skincare and SPF partner for 2025. The strategic partnership underscores the brand’s dedication to protecting skin in the most demanding environments while bringing innovative activations to its community, officials said.

“Kiehl’s is excited to continue its partnership with Jackson Hole Mountain Resort for a second year, building on a shared passion for adventure and skincare,” said John Reed, general manager at Kiehl’s. “This collaboration emphasized the brand’s commitment to providing customers with efficacious skincare products, especially in the extreme conditions of Jackson Hole. With our expanded presence at JHMR and the launch of the Hell’s Kitchen concept store, we will further empower our customers to get adventure-ready with our high-performance skincare.”

Building on the momentum generated this past year, Kiehl’s will enhance its presence at the resort by expanding its engagement across the mountain. This will include additional sampling opportunities, exclusive events, VIP hospitality, as well as enhanced digital and out-of-home touchpoints. Kiehl’s has also expanded product availability in key retail locations, including Teton Village Sports, Jackson Hole Sports, General Store and Rodeo. Visitors can experience year-round access to Kiehl’s SPF and its all-new Ultra Body Cream at high traffic touchpoints including ski gondolas, trams, private booking services and activations.

Pop-Up Concept Store

To complement the Jackson Hole partnership, Kiehl’s Hell’s Kitchen store, located in New York City, will be transformed into an immersive pop-up concept store. Featuring the brand’s latest innovation, Ultra Body Cream, the space will highlight the importance of body hydration while amplifying the Jackson Hole partnership through collaborative content and limited-edition merchandise. The experience — organized by Gradient — blends adventure-inspired skincare with community-driven engagement, connecting mountain life with city living.

Hell’s Kitchen customers will receive their choice of a free limited-edition JHMR beanie or socks with the purchase of Ultra Body Cream or Ultra Facial Cream while supplies last. For consumers unable to visit the concept store, from January 27 – February 2, Kiehl’s will be offering an exclusive Winter Hydration Bundle on Kiehls.com where shoppers will receive a collection of must-have winter essentials for 30% off.