King of Shaves Partners With Spectrum Brands

An agreement has been signed between The King of Shaves Company Ltd. and Spectrum Brands Holdings, Inc., owner of Remington branded electrical shaving, grooming and styling products, which will expand the U.S. and Canadian distribution for British shaving brand, King of Shaves.

With the new multi-year agreement, Spectrum’s Remington Division will join forces with the UK’s King of Shaves to launch the Remington King of Shaves Azor system razor into the American market. In addition, Spectrum will also distribute King of Shaves branded men’s grooming products.

Spectrum currently has distribution in major mass and drug store retailers across the US, as well as in all regional retailers and department stores, and they will launch King of Shaves in the spring of 2011.

“We are looking forward to a great partnership with King of Shaves. Teaming the very trendy wet shave brand they’ve created in the UK with the Remington brand’s long-standing heritage and reputation in the U.S. is certain to result in success for everyone,” said Drew Fiorenza, VP for Spectrum’s Remington Division. “We’re happy to deliver King of Shaves to U.S. consumers, and we are confident they’ll love it.”