KISS Colors & Care Partners with Influencer, Entrepreneur, Jayda Cheaves for Ambassadorship

KISS Colors & Care, an innovative, high-performance textured hair care brand from KISS Products Inc., has partnered with entrepreneur and influencer Jayda Cheaves for the brand's 2022 women's collection.

 

Cheaves will serve as brand ambassador and content creator through editorial, press and store events. Additionally, she will be taking to her Instagram and TikTok pages to show followers how she incorporates KISS Colors & Care products into her daily style routine.

 

“I never really get excited about brand deals, but this one felt different from the rest,” said Cheaves. “To be working with KISS Colors and Care has me super excited, because I've been wearing and buying their products since I was in middle school. So now, to be able to say I'm working with them makes me feel so accomplished. I know it's going to be magic and there's plenty in store for us together.”

 

KISS Colors & Care is dedicated to celebrating individual empowerment and self-expression in its consumers' hair journeys by bringing them the hottest trends and highest-quality, game-changing products to style with confidence. With Jayda's impressive entrepreneurial spirit, iconic hairstyles and trendy fashion, the brand is excited to partner with this beauty ambassador.

 

“Jayda's bold entrepreneur spirit and fearless self-expression embodies the values core to KISS,” said Annette DeVita-Goldstein, senior vice president of global marketing. “As a style icon and source of inspiration to fans around the nation, she is the ideal ambassador for the brand's new women's collection. We are truly excited to grow our relationship with Jayda and inspire the textured hair consumer to express their individual style and creativity with confidence.” 

 

The collection includes the Edge Fixer Gluded Edge Control Gel. Formulated with biotin to keep edges strong without flaking, the non-greasy, water-based formula is designed to provide 24-hour hold. Edge Fixer Glued comes in six scents: sweet peach, very cherry, strawberry acai, pineapple, grape and watermelon.

 

Available at KISSColors.com and Walmart.com, with select products available at Target, CVS and Kroger stores.