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Through year’s end, Kiss will donate a portion of every (Kiss)Red product purchased to the Global Fund to fund life-saving programs for communities in need.
February 3, 2022
By: Lianna Albrizio
Associate Editor
Kiss and Joah Beauty have partnered with Red to launch a special edition collection of nails, lashes and cosmetics that support the organization in its fight against pandemics. Red partners with the most iconic brands and people to create products and experiences — all of which raise money for the Global Fund, one of the world's largest funders of global health. To date, Red has generated nearly $700 million for the Global Fund helping more than 245 million people. Despite great progress in the fight against HIV, adolescent girls and young women continue to be disproportionately at risk of contracting HIV. In sub-Saharan Africa, six in seven of new HIV infections among adolescents are among girls. Covid-19 lockdowns and school closures have only made the problem worse, and reinforced the need to fight both pandemics at once. Ensuring women and girls have access to life-saving health information and services is a critical component to ending HIV and a core component of all Red-funded grants. Every purchase of a special edition Kiss Red product will go towards saving lives with Red. Covid continues to have a devastating impact on the most vulnerable communities and threatens to undo years of progress in the fight against AIDS. Now through Dec. 31, 2022, Kiss will donate a portion of every (Kiss)Red product purchased to the Global Fund to help strengthen healthcare systems and fund life-saving programs in communities most in need, with a minimum donation of $100,000. “Kiss is excited and proud to announce its partnership with (Red),” said Annette Goldstein, Kiss products senior vice president of global marketing. “As a global leader in professional quality beauty products, we believe it is so important to support and give back to an organization that is contributing significantly to fighting global pandemics including AIDS and COVID. Through our launch of the Empower(Red) Beauty Campaign, KISS has launched a limited edition range of our most popular core franchises KISS, imPRESS and JOAH Beauty. This range includes fashion nails, false eyelashes and eye cosmetics, all “turning RED” in an effort to bring attention to the cause while helping to ensure access to life-saving health information and services.” The collection ($6.99-$9.99 each) is available at KISSusa.com, imPRESSmanicure.com and JoahBeauty.com and includes (Kiss)Red Gel Fantasy Nails-Give; (Kiss)Red Gel Fantasy Sculpted Nails- Love;( Kiss)Red imPRESS Press on Manicure; (Kiss)Red imPRESS Press on Manicure Color; (Kiss)Red Triple Pushup Lashes; (Kiss)Red Naked Drama Lashes; (Kiss)Red Joah Beauty Special Edition Lash UPrising Volumizing & Lengthening Mascara; and (Kiss)Red Joah Beauty Special Edition Make Her Gel-ous Gel Eyeliner.
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