Kojic Acid Serum, Spearmint Tea and More Lead Spate’s Holiday Trend Predictions

With the holidays fast-approaching, Spate has the lowdown on its trend predictions – and kojic acid serum, body cleansing oil and spearmint tea are frontrunners.

Kojic Acid Serum

The holiday season is drenched in red, but that doesn’t mean beauty enthusiasts want to channel Mrs. Claus!

To combat unwanted hyperpigmentation, Spate says kojic acid serum will be the next big skincare trend. Touted as a brightening solution, searches for kojic acid are often paired with terms like glycolic acid, arbutin, mulberry extract and hydroquinone, showing that today’s well-informed consumers are seeking comprehensive skincare solutions. This trend’s low competition presents an opportunity for brands to introduce kojic acid serum and other ingredient-driven products aimed at skincare enthusiasts.

Body Cleansing Oil

Body cleansing oil is on track to continue its upward trend as well. With low-search volume and minimal competition, there’s significant room for brands to capitalize on this market by building on the success of skincare cleansing oils. Top queries indicate consumers are seeking cleansing oil products specifically for the body, with benefits like cleansing, nourishing and hydrating taking center stage—especially as the “everything shower” trend continues to grow in popularity; specifically, +66.2% year-over-year.

Spearmint Tea

Move over, hot cocoa. Spearmint tea, beloved for its holistic treatment properties, is what consumers want in their teacup.

The demand is driven by wellness concerns including hormonal acne, hirsutism, facial hair, weight loss and bloating. These bodily benefits underscore consumers’ growing interest in beverages that provide a bevy of health benefits – particularly those related to hormones. Spate encourages brands that offer spearmint tea to educate consumers about its benefits and address questions on side effects. Such practices build trust and success in this niche.