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The weightless, skin-breathable formula instantly brightens, reduces the look of dark circles and smooths the undereye area for a lifted, airbrushed finish.
June 16, 2026
By: Lianna Albrizio
Associate Editor
As the multifunctional makeup trend continues to grow, Kylie Cosmetics has launched its new Natural Blur Brightening Powder.
The weightless, skin-breathable formula instantly brightens, reduces the look of dark circles and smooths the undereye area for a lifted, airbrushed finish, according to the brand. Hydrating and crease-resistant, it blurs pores, fine lines and skin texture without caking or settling into fine lines. Available in four versatile shades that deliver comfortable wear with a sweat- and humidity-proof finish. Suitable for all skin types, it is talc-free, non-comedogenic and non-drying.
Shades include Translucent, best for all skin tones and undertones; Soft Pink for fair to medium skin tones with neutral and cool undertones; Banana Yellow for light to tan skin tones with warm and warm neutral undertones; and Deep Peach for deep tan to deep dark skin tones with neutral, warm and warm-neutral undertones.
In a consumer study conducted with 27 women between 20 and 61, 100% say it leaves a soft, naturally blurred finish without being cakey or drying and smooths the undereye area reducing the look of pores, fine lines and dark circles.
In conjunction with the new powder, Kylie Cosmetics will also launch its vegan and cruelty-free Precise Sculpting Complexion Brush 05. The dual-ended brush is designed to sculpt, shape, and highlight the face with precision. Featuring a wedge-shaped, slightly dense end and a rounded, fluffy one, they work to blend, build and set makeup for soft definition with a seamless, airbrushed finish. It’s versatile enough to be used with liquid, cream and powder formulas.
Kylie Cosmetics Natural Blur Brightening Powder retails for $24 and the Precise Sculpting Complexion Brush 05 retails for $25 on kyliecosmetics.com.
For more on the color cosmetics market, go here.
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