L’Occitane Group Acquires Majority Control in Australian Clean Skincare Brand Grown Alchemist

The L’Occitane Group, a leading international retailer and manufacturer of sustainable beauty and well-being products, has acquired a majority control in Australian cosmeceutical, clean skincare brand, Grown Alchemist. 

 

Co-founded in 2008 by Melbourne brothers, Jeremy and Keston Muijs, the brand has fast-developed a global following with its focus on futuristic antiaging technology and unique botanical skincare formulas for optimal skin health.

 

As a creator of high-performance, results-driven natural skincare products, led by a dynamic entrepreneurial management team, Grown Alchemist aligns with the philosophy of the L’Occitane Group, company officials said. The Australian clean beauty brand, whose product range extends to nutricosmetics and body and haircare products, is also synergistic with the Group in its support of sustainable sourcing, respecting natural biodiversity and reducing waste.

 

“We are thrilled to support and nurture this ground-breaking, natural cosmeceutical brand, which encapsulates the entrepreneurial spirit of our group,” said André Hoffmann, vice chairman & CEO of the L’Occitane Group. “With a unique and inspiring brand story and international fan base, Grown Alchemist is poised for international scalability and rapid growth.”

 

In continuing to expand its portfolio to include new and established premium beauty brands, L’Occitane aims to accelerate its growth path to becoming a multi-brand group. In acquiring a majority control in Grown Alchemist, with its appeal to more health-conscious, influential Millennial and Gen Z customers, the Group aims to further broaden its international consumer profile and market reach.

 

True to its guiding principles when expanding its brand portfolio, the Group will support and share its expertise with Grown Alchemist while offering the co-founders the autonomy to lead and drive the business and to retain a share in the company. Having opened a flagship store in Melbourne in November 2020, Grown Alchemist is gearing up for the next phase of its journey with a full-scale omni-channel presence to further augment global sales.

 

Said Grown Alchemist cofounders Jeremy and Keston Muijs, “We couldn’t be more excited to embark on the next stage of Grown Alchemist’s journey together with the L’Occitane Group, a partner with strong brand building and omni channel expertise that will help us grow our community of health-conscious customers globally.”

 

Following the acquisition, Grown Alchemist will become a non-wholly-owned subsidiary of the L’Occitane Group.