L’Occitane Launches Social Selling Platform

L'Occitane en Provence has unveiled MyL'Occitane, its new social selling platform. The sales model is a first for the brand.
 
As reported by Happi, L'Occitane, Inc. in August successfully completed a restructuring of its US lease portfolio and received approval of its Plan of Reorganization from the United States Bankruptcy Court for the District of New Jersey.  L’Occitane, Inc. filed its voluntary Chapter 11 petition in January  2021.
 
According to L’Occitane, the introduction of MyL'Occitane is a natural extension of the brand's mission to reconnect people to the incredible power of nature through authentic beauty and wellbeing experiences. It also provides extraordinary opportunities for the next generation of eco-conscious beauty lovers to create a positive impact around them, it said.
 
“We are building our team of new L'Occi Consultants by providing beauty enthusiasts around the country, including our talented past retail store employees, the opportunity to join us on this exciting journey” says Yann Tanini, managing director (North America) at L'Occitane. “With MyL'Occitane, we are leveraging both the high-touch power of passionate beauty entrepreneurs and the connecting power of technology to build sustainable one-on-one relationships with new customers who we are not currently connecting with through our existing channels. “