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La Roche-Posay Global Brand Advocate Jannik Sinner Wins US Open

Sinner’s long-term collaboration with the brand aims to address the lack of protection and education around UV rays, leveraging its sunscreen range, Anthelios.

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By: Lianna Albrizio

Associate Editor

Jannik Sinner celebrated his first US Open with La Roche-Posay at USTA Billie Jean King National Tennis Center on Sept. 8, 2024 in New York City.

Sinner’s long-term collaboration with the skin care brand was announced earlier this year. It aimed to address the lack of protection and education around UV rays, leveraging La Roche-Posay’s sunscreen range, Anthelios.

La Roche-Posay has been at the helm of educating the public on proper sun safety habits, supporting skin cancer prevention and providing hundreds of thousands of people with free access to annual skin checks since 2010.

The brand returned to the US Open this year as its official sunscreen sponsor for the third consecutive year with a sun safety education booth at the USTA Billie Jean King National Tennis Center. In addition to providing over 600,000 complimentary sunscreen samples, the brand offered access to free dermatological advice from New York State board-certified dermatologists. The brand also sampled Anthelios sunscreens at product-sampling kiosks throughout the grounds, with full-sized sunscreens for sale at US Open collection stores.

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