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The ranking, spanning 21 countries and 16 industries, assesses innovation based on three key pillars: product innovation, process innovation and innovation culture.
June 18, 2025
By: Lianna Albrizio
Associate Editor
L’Oréal Groupe has been named the most innovative company in Europe, in Fortune’s first-ever ranking of the continent’s 300 most forward-thinking businesses.
The announcement was made at VivaTech 2025, where Fortune unveiled its inaugural Europe’s Most Innovative Companies list in partnership with data specialist, Statista.
The ranking, spanning 21 countries and 16 industries, assesses innovation based on three key pillars: product innovation, process innovation and innovation culture. L’Oréal’s top placement underscores its leadership in beauty tech, commitment to scientific research, creative marketing prowess and dedication to cultivating a future-oriented, inclusive and entrepreneurial culture across its global teams, officials said.
“We are immensely proud to be recognized by Fortune as Europe’s most innovative company,” said Nicolas Hieronimus, CEO of L’Oréal. “This prestigious recognition reinforces our conviction that innovation, fueled by science, technology, and creativity, is the best way to succeed on the world stage, but is also a testament to the incredible talent and dedication of our teams around the globe. Their unwavering passion, boldness and entrepreneurial spirit have made this achievement possible.”
From its very inception, L’Oréal says it has been driven by a deep-seated culture of innovation, a legacy initiated by its founder, Eugène Schueller, an entrepreneurial chemist who reportedly invented the world’s first safe and effective hair dye back in 1907. This commitment to pushing boundaries extends far beyond the laboratory, encompassing not just product development but also pioneering advancements in marketing, social responsibility and sustainability, officials said.
Recent Innovation highlights include the following:
Longevity: L’Oréal Longevity Integrative Science combines technology advances and skin expertise to move from corrective care to preventive care by targeting the root causes of biological aging and extending the skin’s cellular health span. L’Oréal’s Wheel of Longevity decodes skin biological aging and unlocks the secrets of nine interconnected hallmarks of aging using its proprietary Longevity AI Cloud.
Lancôme Cell BioPrint, created with NanoEntek, is touted a revolution in consumer skin intelligence rooted in the field of longevity science. Winner of a CES 2025 Innovation award, it is a portable, lab-on-a-chip biological diagnostic device, which enables consumers to understand their skin’s aging trajectory and gain insights into the skincare solutions that can reverse their skin’s biological age.
UVMUNE 400, its biggest suncare innovation in 30 years, effectively protects the skin against ultra-long UVA rays. With this scientific breakthrough, L’Oréal helps prevent sun-induced deep skin damages.
L’Oréal Paris Beauty Genius, an agentic-AI powered all-in-one personal beauty assistant, offers its users personalized diagnostics and recommendations.
Melasyl is a breakthrough molecule designed to address the localized pigmentation issues that lead to age spots easily. Launched last year in the US, it’s racked up over 400,000 conversations, and coming soon to WhatsApp.
La Roche-Posay Spotscan+Coach has been developed with dermatologists and is the first acne coaching app that combines advanced AI skin analysis with personalized routines and emotional support. Through a partnership with Calm, a leading mental wellness app, LRP Spotscan+Coach users will have access to guided meditations, breathing exercises, sleep tools and expert content to support stress reduction and holistic well-being – addressing the mental health impact of acne.
L’Oréal Professionnel AirLight Pro, created with Zuvi, is a revolution in hair drying, made for both beauty professionals and consumers. AirLight Pro combines air, heat and for the first time, infrared light that directly targets water molecules, accelerating the water evaporation process and resulting in up to 21% faster drying, up to 55% more hydration for shinier, smoother hair, and up to 19% less energy consumption.
L’Oréal Paris Colorsonic, named one of Time’s best inventions of the year, is a lightweight, handheld device that uses an innovative, mess-free process to mix hair color and apply hair color evenly, delivering consistent hair color results for consumers at home. It will be honored in the beauty tech category.L’Oréal Professionnel Water Saver is a specially designed showerhead that reduces water consumption in salons by 69%, with no compromise on the rinsing experience. It has to date saved over 530 million liters of water.
CreAltech is L’Oreal’s beauty content creation lab, augmenting the creativity of its marketing and content teams with the power of generative AI. Combining a modular ecosystem of models, expertise, technologies and partners – including NVIDIA, Google, Adobe and OMI – CreAltech empowers marketers to generate thousands of unique, on-brand images, texts and videos for diverse platforms and global audiences.
New Codes of Beauty: Creator Economy L’Oréal Groupe and Meta partner on the New Codes of Beauty Creator Program to empower the next generation of 3D, AR and AI creators and explore new creative frontiers in beauty. L’Oréal Paris, Lancôme and La Roche-Posay are embracing these new creative territories through collaborations with a squad of 50 creators adept at leveraging cutting-edge tools and techniques. The goal is to unleash technological creativity in a rising creator economy.
Share & Care Program, L’Oréal’s social innovation and employee benefits program, launched in 2013 to ensure that all L’Oréal employees enjoy social protection of the highest standards – including health, financial and workplace support, including areas such as cancer, domestic violence and psychological safety.
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