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Nominations are now open to submit a non-profit leader to be named a 2025 Women of Worth honoree.
November 22, 2024
By: Lianna Albrizio
Associate Editor
For the 19th year, L’Oréal Paris USA is spotlighting female nonprofit leaders through its renowned Women of Worth program.
Last night, L’Oréal Paris Women of Worth hosted its annual celebration event in Los Angeles, CA with the brand’s A-list lineup of spokeswomen including Elle Fanning, Cara Delevingne, Helen Mirren, Aja Naomi King and Andie MacDowell to recognize the 2024 honoree class.
The event was also attended by special guests Sophia Bush, Coco Jones, Bethenny Frankel and Sofia Carson who walked the Worth It carpet in support of this year’s program. During the main event, each honoree shared their inspiring story, the mission of their organization and how they are addressing the most pressing issues in their communities and this country today.
“L’Oréal Paris Women of Worth continues to recognize changemakers who champion a diverse range of causes and beautifully embody the brand’s tagline ‘Because You’re Worth It,’” said L’Oréal Paris USA President, Ali Goldstein. “As we near our 20th anniversary, we are so proud of how the program has evolved with society to reflect the issues women face today.”
The 2024 honorees and their nonprofit organizations are:
Danelle Umstead, Salt Lake City, UT, founder and president of Sisters in Sports Foundation;
Hillary Cohen, Los Angeles, CA, co-founder and CEO of Every Day Action;
Jahnavi Rao, Philadelphia, PA, president and founder of New Voters;
Laura Pahules, Phoenix, AZ, founder & president of Control Alt Delete;
Lisa Hoeve, Grand Rapids, MI, founder and CEO of Hope Pkgs;
Meymuna Hussein-Cattan, Los Angeles, CA, founder and CEO of The Tiyya Foundation;
Rania Zuri, Morgantown, WV, founder and CEO of The LiTEArary Society;
Sheri Mathis, Dallas, TX, president of Mammogram Poster Girls;
Dr. Tonya Stafford, Dallas, TX, founder and executive director of It’s Going To Be OK; and
Wawa Gatheru, Philadelphia, PA, founder and executive director of Black Girl Environmentalist.
Each honoree received a $25,000 grant through L’Oréal Paris’ intermediary grantmaker, GlobalGiving, for their nonprofit organizations, mentorship from the L’Oréal Paris network and a national platform to share their stories and missions with the world.
Lack of funding is one of the most common roadblocks for nonprofits. In honor of Giving Tuesday, L’Oréal Paris created a way to continue to support these critical causes. In partnership with GlobalGiving, the brand established the L’Oréal Paris Women of Worth Fund, with donations benefitting all 10 of this year’s honorees equally. Visit www.globalgiving.org/womenofworth to donate.
In partnership with Points of Light, a global nonprofit organization that champions volunteering around the world, nominations are open for the class of 2025 honorees now through International Women’s Day on March 8, 2025. Nominate a woman you know at www.womenofworth.com for their chance to receive up to $25,000 for their organization, a national platform to tell their stories and an opportunity to build a network that amplifies their causes.
In partnership with Warner Bros. Discovery’s Courageous Studios, the full evening can be streamed from home beginning Dec. 6 at www.womenofworth.com and on the L’Oréal Paris YouTube channel.
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