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Founder & CEO Cathy Kangas will continue to lead the brand, ensuring continuity and innovation as it enters a new era of growth.
February 25, 2025
By: Lianna Albrizio
Associate Editor
In a move to expand its footprint in the global beauty market, The Dodo Group, in partnership with Luxury Brands LLC, has invested in Prai Beauty, a US-based pro-aging skincare brand.
Founder & CEO Cathy Kangas will continue to lead the brand, ensuring continuity and innovation as it enters a new era of growth, officials said.
“Prai Beauty has built an impressive reputation as a leader in targeted skincare solutions. We see tremendous potential for expansion across direct-to-consumer, TV shopping and retail channels,” said Michael Dodo, cofounder and chairman of Luxury Brands LLC. “Our investment will focus on accelerating R&D and marketing initiatives to elevate the brand’s presence globally.”
Since its inception, Prai Beauty has cultivated a loyal customer base with its science-backed, pro-aging formulations, including its award-winning Ageless Throat & Decolletage Collection.
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