MAC Cosmetics Launches in Sephora US

After four decades in business, MAC Cosmetics is heading to Sephora US and Sephora at Kohl’s on March 2.

The move marks a significant new chapter for the brand, owned by Happi Top 50 Company The Estée Lauder Companies, officials said.

MAC will initially be available in more than 100 Sephora stores and on sephora.com and will continue expanding nationwide throughout the year.

Bold Glam Campaign

The launch will be brought to life with a new campaign developed by MAC Global Creative Director Nicola Formichetti starring Chappell Roan, Gabbriette and Quenlin Blackwell. The creative spotlights the versatility of MAC, capturing talent transforming from soft, barely-there everyday beauty to unapologetic, bold glam, officials said.

“We’ve long been known for bold makeup, but that’s only part of the story,” said Formichetti. “This campaign reveals the full spectrum of who we are. At the center is Chappell Roan, stripped back from her theatrical signature, revealing a softer, magnetic presence that makes the contrast even more powerful. That shift from minimal to maximal is the essence of MAC. It reflects the complete range of looks you can create and the freedom of expression that defines us. Now, we’re proud to bring that full spectrum of beauty into Sephora, a space where everyone can explore and express their own range.”

Nod To the ‘90s

Chappell’s makeup artist Andrew Dahling said the look created for Sephora is a nod to the 90s MAC mug. Timeless and impactful, the look highlights Chappell’s eyes and showcases some of the brand’s legendary lip shades.

“It is an homage to an era of glamour that has lived on forever and created a phenomena of cult classic shades that we still go back to decades later,” he added. “It’s a bit unexpected for Chappell Roan, as we often use an array of color, but to celebrate MAC’s newest venture in the world market of beauty, we wanted to create a look that honored MAC’s legacy as a brand, by and for everyone.”