MAC Hires L’Oréal Exec as New SVP of Global Marketing

MAC Cosmetics has appointed Emily Bromfield as senior vice president, global marketing, effective today. In this pivotal role, Bromfield will report directly to Aïda Moudachirou-Rébois, SVP, global general manager, MAC Cosmetics, overseeing the brand’s global marketing strategies across all categories and channels.

Bromfield’s Experience

With a distinguished career marked by two successful exits and a blend of experience from global beauty giant L’Oréal to entrepreneurial ventures, Bromfield brings “unparalleled expertise” to MAC, noted the brand, which is part of The Estée Lauder Companies. Throughout her tenure as chief marketing officer and managing director at Dr. Barbara Sturm, Bromfield was instrumental in driving rapid growth, culminating in the brand’s acquisition in January 2024. Prior to that, Bromfield was integral to the founding team at Charlotte Tilbury Ltd, where she shaped the brand’s go-to market strategy, brand positioning and social media presence. Her strategic acumen and innovative approach have garnered industry recognition.

In her new role, Bromfield will help expand MAC’s global presence across established and emerging markets. She will lead efforts in storytelling, product innovation and immersive experiences, aiming to enhance the brand’s positioning and elevate consumer engagement. Bromfield will also serve as a key global partner to all MAC regions and affiliates.