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The athletes in the snow and surf events competing in the Natural Selection Tour will have the tools to keep their grooming game as sharp as their rails and edges.
April 15, 2025
By: Lianna Albrizio
Associate Editor
Global men’s grooming company Manscaped is teaming up with the Natural Selection Tour to support its snow and surf events in 2025.
“As the Natural Selection Tour’s first personal care partner, we’re stoked to support these rider-driven events and champion the progression of these sports, while bringing our grooming game to the action sports scene,” said Lucas Coyle, associate director, brand marketing.
The Natural Selection Tour brings together the world’s top professional riders. The 2025 Tour kicked off in February and features four sports: surf, bike, snow and ski. From Micronesia and New Zealand to British Columbia and Alaska, athletes face off to claim the coveted 2025 Natural Selection Tour titles in their sports.
As part of the partnership, Manscaped will be featured on the media walls for Natural Selection’s Snow and Surf events, provide competitors with premium grooming products, and team up with some of the biggest names in snowboarding and surfing to create action-packed social content.
“We are grateful for the support of Manscaped and the energy and creativity they bring to events,” said Carter Westfall, CEO of Natural Selection Tour. “When athletes are feeling their best, they can fully show up and perform at the top of their game.”
The YETI Natural Selection Ski kicks off on Red Bull TV on April 17.
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