Mary Kay Inc. Kicks off 60th Anniversary with ’60 Years of Stories’ Campaign

On September 13, beauty brand Mary Kay will mark its 60th anniversary in business. 

 

To celebrate the occasion, the brand is asking Mary Kay independent beauty consultants from around the world to share their Mary Kay stories on social media using hashtag #MaryKay60. The 60 Years of Stories campaign will run through the company’s diamond jubilee and will toast the millions of entrepreneurs who sustain Mary Kay Ash’s legacy of empowering women then, now, and always.

 

To kick off its 60th anniversary festivities, @MaryKayGlobal launched a 60 Years of Stories campaign with an audio story telling the story of the business founder Mary Kay Ash, available on Spotify. Ash’s story is told in in a 40-minute podcast special, featuring never-before-shared stories, interviews and insight into the business legend. The Mary Kay Ash Story is available beginning today, Mary Kay Ash’s birthday, and fans can listen on Spotify or wherever they get their podcasts.

 

In addition to the audio special, videos featuring several Mary Kay entrepreneurs are available now on official Mary Kay social channels and MaryKay.com.

 

“There’s so much excitement surrounding Mary Kay’s 60th anniversary,” said Nathan Moore, president of global sales and marketing at Mary Kay. “It’s a remarkable business achievement and speaks to the strength of our brand. But at its core, this truly is a celebration of our independent beauty consultants. Without their passion, entrepreneurship and giving spirit, we wouldn’t have made it six months—much less 60 years! Through the 60 Years of Stories campaign, we honor their journeys in the lead up to our big day.”

 

What’s more, a special Mary Kay 60th anniversary video is currently running in Times Square in every fifteen minutes for the next several weeks.

 

“We’re just getting our anniversary festivities started,” added Moore. “Our founder, Mary Kay Ash, was famously tight-lipped when it came to her age. But this is one birthday she would’ve proudly celebrated. We plan to do the same.”