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Mob Wife Leads Beauty Trends on TikTok for 2024

Volumized hair, brown lipliner and full coverage foundation create this aesthetic.

One of the hottest beauty trends on TikTok right now is the Mob Wife. Think Carmela Soprano.

Soon to replace the “clean girl” aesthetic, makeup and skincare brands are promoting products to obtain this 2024 Mob Wife look.

Full Coverage Foundation

Cover FX Power Play is touted as a weightless, breathable formula that provides longwearing coverage. It is suitable for all skin types and imparts a natural matte finish.

Brown Lip Liner

Tarte Maracuja Juicy Lip Liner in Brown is an important launch for Tarte so far in 2024 that brings back this 90s makeup look.

Heat Protectant for Big Hair

Gisou Heat Protecting Spray protects hair from heat damage caused by blow-drying, styling tools. It also contains a UV filter to protect from the sun.

 Pinterest also predicts puffy hair is a lead trend for 2024. Learn more here.


The many faces of Carmela.

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