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Company also forms partnership with Oceana.
June 9, 2021
By: Christine Esposito
Editor-in-Chief
Moroccanoil has formed a partnership Oceana, the advocacy organization focused solely on ocean conservation. To celebrate the launch of this partnership, on June 8 (World Oceans Day), 100% of net proceeds from Moroccanoil.com were set to be donated to the organization. “We are grateful to Moroccanoil for its support of Oceana's policy campaigns to restore the world's oceans,” said Dr. Katie Matthews, chief scientist of Oceana. In July 2022, Moroccanoil will transition to the use of 50% post-consumer recycled plastic in the bottles for all shampoos and conditioners. Combined with the post-consumer recycled plastic already used in the packaging for other Moroccanoil products, this will reduce the consumption of virgin plastic across the brand by more than 500 tons over the next five years. “Having been raised along the Pacific coast, I was inspired to educate myself about ways that I could have a positive impact both personally and professionally. I'm very lucky to have a platform through the Moroccanoil brand, and I feel a duty to use it to educate, inspire, and make a difference,” said Moroccanoil Co-Founder Carmen Tal. “We recognize as a brand that we have a lot of work to do, and are committed to ensuring we do our part as we actively look for ways we can become more sustainable across all aspects of the brand and contribute to this global movement to save our planet.”
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