Mrs. Meyer’s Clean Day Opens Compassion Store in New York City

Mrs. Meyer’s Clean Day is opening its first Compassion Store.

The initiative is part of the second year of the brand’s Lots of Compassion program, a national commitment empowering community growth through the transformation of vacant lots into flourishing gardens.

With two-thirds of Americans feeling that the US has a “Compassion Gap,” per research by the brand, Mrs. Meyer’s Clean Day launched the Lots of Compassion program last year to show how the goodness of the garden can grow a more compassionate world, according to the brand.

Adding a Heart to The Cart

In exchange for small acts of compassion, Compassion Store shoppers will receive useful products that will help them grow compassion in their own backyards, according to the SC Johnson-owned brand.

Inside the shop, there’s no need for cards or cash – only kindness. The free experience transforms a vacant retail space into a hub for tangible acts of compassion like calling or texting a loved one, supporting a small business with a positive review, posting something kind on social media, or manifesting self-compassion with a postcard. These acts can be exchanged for garden-themed items like plants, a bouquet, Arber organic plant food, or Mrs. Meyer’s Clean Day Compassion Flower Hand Soap.

The Compassion Store, located at 2 Rivington Street, New York, NY 10002, will be open from May 31 to June 1.

Mrs. Meyer’s Clean Day is also spreading compassion across the country with mini-versions of the Compassion Store at various Walmart locations throughout June in Phoenix, AZ; Ft. Smith, AR; Chicago, IL; Rockford, IL; and Dallas-Fort Worth, TX.

The Compassion Store and Walmart pop-ups are extensions of Mrs. Meyer’s Clean Day’s Lots of Compassion program, a five-year commitment to donate $1 million from Compassion Flower product sales in support of local efforts transforming vacant lots into community gardens. This year, for every Compassion Flower Hand Soap sold on MrsMeyers.com, in-store at Walmart and on Walmart.com, $1 (up to $200K annually) is donated directly to nationwide community garden efforts.

Through July 31, 2024, local organizations, nonprofits and others working in the community garden space can apply online here and receive funds to transform vacant or untended land into flourishing community gardens. Applications will be facilitated by Mrs. Meyer’s Clean Day’s long-standing partner, KidsGardening.org.

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