Neutrogena, ASDS Kick off ‘Choose Skin Health’

Results released from a new national survey of dermatologists and consumers show there is a major gap between what dermatologists recommend and what Americans actually do when it comes to sun-safe behavior.

As a result, the American Society for Dermatologic Surgery (ASDS) and Neutrogena have partnered on Choose Skin Health, a multi-faceted, national education campaign, to offer free skin cancer screenings and educate people on how to take charge of their skin health by adopting sun-safe behaviors 365 days a year.

While one in five Americans will develop skin cancer over the course of their lifetime, the survey (conducted by Harris Interactive) found that only one in five people wear sunscreen on a daily basis, even though 94% of Americans know that prolonged exposure to the sun can cause skin damage and even skin cancer.

“Ultimately, these survey results show that people aren’t taking sun safety as seriously as they should. We should be limiting our exposure to direct sun rays and putting on sunscreen in the morning should be as automatic as putting a seatbelt on when you get into a car,” said Dr. Jeffrey Dover, president of ASDS. “The other key component is skin screening. We are proud that our members are providing free skin cancer screenings across the country, and we encourage people to download the Skin Cancer Self Examination Kit on the campaign website.”

Another survey finding was that while many Americans are taking steps that will likely help maintain or improve their body as a whole, such as drinking lots of water (68%) and eating a balanced diet (50%), far fewer are using sunscreen to maintain or improve their skin health, especially when compared to what dermatologists believe people should do for their skin.

“Skin cancer is the most common type of malignancy in this country and according to a recent study published in the Archives of Dermatology, it has reached epidemic proportions,” said Dr. Darrell S. Rigel, who is a clinical professor of dermatology at New York University Medical Center, adjunct professor of dermatology at Mt. Sinai Medical Center and member of the Choose Skin Health Advisory Board. “It is so important for people to be aware of this threat, because it is a type of cancer that is preventable. For those who may be worried because they spent years as sun worshipers, they should know that skin cancer is 99% curable when detected early.”

As part of its ongoing education efforts, the Choose Skin Health campaign has also launched a Facebook page where members can receive tips on sun-safe behavior and find information about ongoing initiatives.