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New ‘BeautyCares’ Theme at 34th LGFB Foundation DreamBall

Look Good Feel Better Foundation’s black-tie charity event is Sept. 27 in New York.

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By: Christine Esposito

Editor-in-Chief

The Look Good Feel Better Foundation has announced the new BeautyCares theme for the 34th annual DreamBall, which will be held on Thursday, September 27 in New York City.  The black-tie gala is attended by 500 beauty, fashion and media industry executives and is the largest fundraiser of the year for the beauty industry's Look Good Feel Better cancer support program, which has helped nearly 1 million women with cancer in the US to address the appearance side effects of treatment since the program began in 1989.

“We are excited to introduce our new BeautyCares theme at this year's event,” said executive director Louanne Roark. “BeautyCares calls on individuals, brands and businesses from across the beauty industry to join together with clinicians, caregivers, families, patients and survivors to demonstrate the energizing power of care, and the sense of confidence that women find when they are empowered to rediscover their control, beauty and sense of self during cancer treatment.”

The 2018 BeautyCares DreamBall honorees are:

“Look Good Feel Better epitomizes the impact that beauty has on our wellbeing,” said George Calvert, chairman of the Look Good Feel Better Foundation Board of Directors, and chief supply chain officer at Amway. “I am privileged to serve on the board of an organization that so passionately works to improve the lives of people living with cancer, and proud to honor such an extraordinary group of individuals who have made it their mission to educate, support and treat those touched by the disease.”

The DreamBall will also feature a performance by the new Broadway show, Pretty Woman: The Musical, which has designated Look Good Feel Better as a charitable partner.  Immediately following the DreamBall is DreamBall After Dark, a special after-hours event aimed at engaging the next generation of philanthropic leaders within and beyond the beauty industry in support of the Look Good Feel Better program.  

For more information, please visit thedreamball.org.  

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