Company News, New Products

New Clean Beauty, Dessert-Themed Makeup & Skin Care Line from e.l.f. Cosmetics Launches at Walmart

Color cosmetics and personal care collection features a primer, eyeshadow palette, lipgloss, masks and more.

Inspired by crumbled chocolate cookies swirled with creamy ice cream, e.l.f. Cosmetics launched a new limited-edition collection, Cookies ‘N’ Dreams, now available at elfcosmetics.com and Walmart in the U.S.
 
The makeup and skin care range features 13 clean beauty products starting at $4. The collection includes: Just the Cream Putty Primer, Cookies ‘N’ Dreams Eyeshadow Palette, Cookies ‘N’ Dreams Lip Gloss, Cookie Crumble Lip Exfoliator, Cookies ‘N’ Dreams Milkshake Overnight Mask, Single Scoop Face Sponge and more.


 

Influencer Event

Walmart will be celebrating the collection by hosting a shoppable livestream event on TikTok on Tuesday, Feb. 8 at 7pm EST. The event will be hosted by Tiktok beauty influencer Meredith Duxbury and streamed from her account.
 
For more on beauty influencers, check out our recent roundup of top names you need to know now.
 
 

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