New Hair Color to Debut at Cosmoprof North America

Original & Mineral, a new professional hair color and care line, will make its North American debut at Cosmoprof North America next month in Las Vegas.

Company executives maintain that their mission is to challenge the artificial norms of professional hair care with the message that healthy hair begins when it’s stress free. Theirmotto is “Use Your Head.” Original & Mineral’s products simply perform better, with fewer chemicals, while looking smart, they maintain.

Founded by Jose Bryce Smith and her husband, Alan Buki, Original & Mineral began as ammonia-free professional hair color in their salon (Atlantis Hair) in Sydney, and quickly grew into a cult product used by many salons across Australia. Atlantis Hair has been ammonia-free since 2000. Alan had suffered with eczema and contact dermatitis brought on by years of shampooing and working with ammonia-based hair color. By switching to cleaner products, those problems, which plague many stylists, disappeared. Today, Original & Mineral is a complete professional color, hair care and styling line that gives salons—and their clients—the cleanest, most effective formulas possible that they demand, according to the company.

At the heart of the line is Clean Color Technology (CCT), pioneered by Original and Mineral. The Mineral CCT permanent tints in 99 shades are free of ammonia, PPD (paraphenylenediamine) and resorcinol, while Original & Mineral’s Liquid CCT demi-permanent high-gloss tints are also ammonia free.

More info: www.originalmineral.com/#mythbusting