New Haircare Brand Lunesi To Make Retail Debut

Later this month, London will witness the official entry of Lunesi, a UK-formulated and registered haircare brand designed for the modern woman.

Rooted in the philosophy of elevated care and sensorial ritual, Lunesi has caught the attention of fashion icons across Paris, Milan and New York Fashion Weeks — ahead of its official retail debut at the end of this month.

Victoria Secret model Candice Swanepoel will be the face of the brand. Timed with the brand’s launch will include influencers who discovered the product organically and trumpeted their efficacious results via word of mouth.

Lunesi says it understands the nuanced rhythm of a modern woman’s busy days from workouts to late-night emails, to parenting, passion projects and travel. Its 15-minute ritual is designed to nourish hair while restoring a sense of inner balance, presence and ease.

Each product is formulated to address the most frequent concerns women: dryness, slowed growth, dullness and scalp imbalance. What defines Lunesi is not just the performance of its ingredients, but the sensory experience: from refined textures to lunar-inspired packaging that transforms everyday haircare into a quiet, luxurious ritual.