New Primers from Laura Mercier

Laura Mercier is introducing its latest innovation—the new Pure Canvas Primer collection. This reinvented Pure Canvas Primer range offers good-for-your-skin, good-for-your-makeup primers with unique, water-based, silicone-free formulas that are designed to seal in skincare and create a breathable, protective barrier from environmental aggressors. 
 
Consisting of five primers—Blurring, Hydrating, Illuminating, Protecting and Perfecting—and a Supercharged Essence, each product in the collection is formulated to address specific skin concerns while boosting priming effects, extending makeup wear and improving skin over time.
 
“As an authority in the complexion category, not only is it in our DNA to bring the best, most iconic skin products to the marketplace, but to also evolve with the most cutting-edge ingredients,” commented Alexandra Papazian, president. “Laura Mercier has always stood for effortless artistry, therefore we’re thrilled to relaunch our primer franchise with a more modern look and feel while offering a multitasking blend of skincare benefits. It is not commonplace for primers to offer long-term results and we’re extremely proud of the innovative silicon-free formulations in this collection.”
 
Laura Mercier Pure Canvas Primers are available at LauraMercier.com. 

Want to see what @Allure_magazine beauty editors thought of our NEW Pure Canvas Primer Collection? Read here: https://t.co/sd2YPkB0sd

— Laura Mercier (@LauraMercier) January 13, 2020