Nexxus Teams with Lindsay Lohan for ‘Twinspired’ Hair Throwback in New Campaign

Whether playing adorably rambunctious preteen twin sisters in “Parent Trap” or the hot new high schooler in “Mean Girls,” Lindsay Lohan knows versatility in acting. Double for hairstyling.

Nexxus has tapped the star and new mother for its new campaign, “The Style Swap,” where Lohan draws inspiration from some of her most memorable characters to achieve different looks while showcasing the versatility of the brand’s Styling Line.

“I bring all the tips and tricks I’ve learned throughout my career into my everyday life, and often find myself using my favorite looks from the past for inspiration,” said Lohan. “It’s been so much fun revisiting the twins with Nexxus for ‘The Style Swap,’ since they’ve always held a special place in my heart. I like to think of this as a little love letter to my fans. At the end of the day, they’re the ones who have made these characters throughout the years so special and memorable for me. With this collaboration, I’m able to return the favor a little bit by showing them how hair can be used as a creative outlet to express yourself!”

Styleprotect Technology

Featuring Styleprotect technology, each custom formula within the Styling Line, which launched earlier this year, contains active ingredients that protect hair.

“It’s been incredible partnering with Lindsay to bring this concept to life,” said Jessica Grigoriou, head of beauty marketing and hair care, Unilever NA. “Whether she’s on screen or on the red carpet, she’s always been the definition of a ‘style icon.’ What we love about ‘The Style Swap’ is that we were able to draw inspiration from some of Lindsay’s most iconic characters, who each have their own distinct sense of style. It’s the perfect way to show how our Styling Line can help people achieve all different types of looks and transform themselves into whoever they want to be.”

To check out “The Style Swap,” go here.

View the video campaign starring Lohan here: