Nivea Partners With Juicy Couture for Skincare Campaign

Happi Top 30 company Nivea is kicking off a new era with #SkinLikeVelour, a social-first campaign that highlights its iconic Essentially Enriched Body Lotion with a “new and improved” formula. 

Just like Juicy Couture’s velour tracksuits, Nivea Essentially Enriched Body Lotion transforms dry skin. The new formula contains Hyaluronic Acid and 20% oils, providing 72 hours of moisture for a noticeably smoother and more moisturized feel.

To celebrate the relaunch, Nivea has partnered with Y2K brand Juicy Couture, known for its velour tracksuits, on a limited-edition collaboration.

The collaboration with Juicy Couture will feature a limited run of Nivea blue velour tracksuits and accessories bedazzled with rhinestone gems, including a beauty bag and the new Nivea Essentially Enriched lotion adorned with a bespoke charm. 

To bring the campaign to life, Nivea is also partnering with influencers such as Gabby Windey, Delaney Rowe and Leilani Green to spark storytelling and #SkinLikeVelour conversation on social media. 

This coveted collection will be available exclusively through a consumer sweepstakes via the campaign website.