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The cohost of the Drink Champs podcast publicly cited his use of the men's hair coloring brand for covering his grays.
February 3, 2025
By: Lianna Albrizio
Associate Editor
Men’s beard and hair dye brand Rewind It 10 has enlisted musician and Drink Champs podcast host NORE to serve as the ambassador of its Jet-Black hair dye product.
As cohost of the Drink Champs podcast, NORE has interviewed some of the biggest names in sports and entertainment, including Kevin Hart, Dave Chappelle, Issa Rae, Alicia Keys, Derek Jeter, Floyd Mayweather and more.
The NYC native has publicly cited his use of Rewind It 10 for covering his grays. As ambassador, he’s formally joining the brand co-founded in 2023 by Fat Joe, Carolyn Aronson and Jeff Aronson to lend his expertise to consumers.
“Ever since I started using Rewind It 10 on my hair, I’ve been looking and feeling younger,” NORE said. “I’m proud of what Fat Joe, Jeff and Carolyn have created with the brand because it really works. I’m proof that you can rewind the time and that’s why I wanted to use my platform to bring even more awareness to Rewind It 10.”
Past ambassadors have included Travis Kelce, DJ Khaled, Tyson Beckford, Latin Grammy award-winner Nicky Jam, Brody Jenner, MMA fighter Stephen “Wonderboy” Thompson and more.
“NORE is one of the most influential voices in media and culture,” Rewind It 10 co-founder Jeff Aronson said. “He’s done a spectacular job pivoting from music to podcasting and I’m excited to watch him step into this new role with Rewind It 10. We’re going to work closely to share his personal story with the product and change the narrative around men’s hair and beard coloring.”
The brand expanded distribution to CVS stores late last year and has generated over 50 million in product sales.
Rewind It 10 is available at CVS, Sally Beauty, Amazon and Rewindit10.com.
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