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Jenner’s box will join the Rewind It 10 lineup in October.
Men’s beard and hair dye brand Rewind It 10 has named TV personality, model, DJ and producer Brody Jenner as the latest face of its brand.
Created by rapper, Fat Joe in collaboration with the team behind It’s a 10 Haircare, Carolyn Aronson and Jeff Aronson, Rewind It 10 features a series of beard and hair dyes, each represented by celebrities across various categories, including NFL Tight End Travis Kelce; R&B singer/songwriter Tank; model Tyson Beckford; music mogul DJ Khaled; professional MMA fighter Stephen “Wonderboy” Thompson; singer Jencarlos Canela; tattoo artist/model/musician Kevin Creekman; and Fat Joe. Jenner will represent the Medium Brown beard dye product.
As a new dad and a man in his early 40s, Brody’s association with Rewind It 10 embodies the brand’s ethos of making men look and feel their best at any stage of life, per the brand. His involvement exemplifies how anti-aging and grooming apply to everyone, reinforcing the brand’s message of timeless style and confidence, officials said.
“As a brand dedicated to listening to our consumers, we continuously expand our range of beard and hair dyes. Adding Medium Brown for the beard was a natural next step. Brody Jenner was the perfect choice to represent this shade,” said Co-Founder Jeff Aronson. “Millennials have grown up with him, and now they’re sharing similar life milestones – becoming fathers, seeing the first signs of gray and refining their grooming routines. Brody’s strong, masculine presence and modern look resonate with today’s millennial man. His addition enhances our diverse lineup of celebrity ambassadors, and we believe his influence will greatly contribute to the success of Rewind It 10.”
Rewind It 10, officially launched in October of 2023, and is now sold at Sally Beauty locations, SallyBeauty.com, RewindIt10.com and Amazon, with more retail expansion on the horizon for late 2024 and early 2025.
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