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Offering fans a chance to win $10K for their charity of choice.
August 22, 2017
By: Christine Esposito
Editor-in-Chief
NYX Professional Makeup has launched a social media contest called Luv Out Loud, which will offer fans the chance to win a $10,000 donation to their favorite charity. The social media contest supports the launch of the new Luv Out Loud lipstick line. The line was created to support the brand's mantra of inclusivity, acceptance, and artistry for all. The lipstick shade names represent powerful attributes: Confident, Brave, Fearless, Passionate, Extraordinary, and Brilliant. To enter the contest, fans are encouraged to upload a one minute-long video to Instagram in which they share how they “luv” out loud, the charity they would like to support, and why they should win. The contest, which kicked off with a video shown at the sixth Annual FACE Awards, stars influencer Angel Merino (@Mac_Daddyy) sharing how he “luvs” out loud. Additionally, NYX Professional Makeup will make a donation to The Trevor Project on behalf of Merino.
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