Oddity Appoints CEO To Lead SpoiledChild

Oddity, the consumer technology platform behind beauty and wellness brands Il Makiage and SpoiledChild, has named Gil Efrati as the CEO of SpoiledChild. He will report to Oddity co-founder and CEO Oran Holtzman.

Efrati brings an outstanding track record and experience in ecommerce. He joins Oddity from Resident, where as CMO hescaled the business to become the world’s largest and most profitable online mattress company. Prior to Resident, Efrati spent seven years at Google leading a variety of ecommerce-focused growth teams.

“SpoiledChild is transforming the wellness industry as the most successful online brand launch in history, leveraging the power of Oddity’s 40M+ users, 1B+ data points, and groundbreaking technology platform,” said Holtzman. “I’ve known Gil personally for many years. He’s one of the strongest and most knowledgeable talents that I know in the online arena. His growth mindset and deep ecommerce expertise and experience will allow us to accelerate the brand’s growth and build the future of wellness with SpoiledChild’s powerful momentum. We are thrilled to have him join our team.”

Oddity is No. X on Happi's 2023 Top 50 Report. The company  had a successful IPO earlier this year. The company began trading on the Nasdaq in July.

“I am thrilled with the opportunity to lead SpoiledChild,” said Efrati. “I have been following Oddity’s journey since launch and couldn’t be more excited to join this rocket ship. SpoiledChild is a once in a decade brand with strong unit economics and an extremely talented and results-driven team. I plan on supporting the team to help drive the brand to new peaks, on our way to be the largest wellness brand in the world.”