07.03.23
Pandemics, supply chain issues, rising interest rates and soaring raw material costs. Those are just some, but not all, of the issues that business faced during the past few years.
Despite the panoply of problems, the household and personal products industry has proved very resilient. A roundup of their activities during the past year can be found on the following pages in The Top 50, our annual look at the biggest US makers of household and personal care products.
But even as prices ease, recession concerns grow.
With US Fed Chairman Jerome Powell determined to tame inflation to 2%, down from current 5% levels, observers said recession is imminent. Last month, a Deutsche Bank analyst warned, with “100% certainty,” that the US will enter a recession this year.
“The U.S. is heading for its first genuine policy-led boom-bust cycle in at least four decades,” said David Folkerts-Landau, chief economist at DB. “The inflation we see was induced largely by expansive fiscal and monetary policy, and the aggressive rate hikes needed to tame that have now materialized. Avoiding a hard landing would be historically unprecedented.”
The US consumer, the backbone of the economy, is wary as well. More than two-thirds (68%) of respondents expect a recession within the next six months and nearly 80% of those who do, expect it to be severe, according to a Nationwide survey. In contrast, the Federal Reserve expects the US economy to grow .5% this year. Anemic? Yes, but not a recession. Still, that’s not necessarily a good thing. After all, who trusts government these days?
Who can you trust? The Top 50.
The companies on our list supply the vast majority of recession-resistant products to the US and the world. After all, people wash their clothes and their faces no matter what’s going on with the economy.
Procter & Gamble has held the top spot in The Top 50 for 45 years. And, as it has for the past several years, The Estée Lauder Companies is No. 2 on our list. In fact, the only newcomer among the top 10 isn’t really a newcomer at all. Kenvue is the name of Johnson & Johnson’s consumer products business. J&J spun-off its multibillion-dollar collection of personal care and OTC brands in order to focus on pharma. As a result, Kenvue clocks in at No. 6—and tied with Ecolab.
There are a couple of newcomers to The Top 50. Waldencast, the company behind Obagi and Milk Makeup, comes in at No. 47 and Crown Labs is 42.
We hope you enjoy this edition of The Top 50. If you think your company belongs here, reach out. And, of course, be sure to read the August issue of Happi, which includes the International Top 30—our list of the biggest players in the global household and personal products industry with headquarters outside the US.
1. Procter & Gamble
Cincinnati, OH $60.1 billion
2. Estée Lauder
New York, NY $17.7 billion
3. Colgate-Palmolive
New York, NY $14.2 billion
4. SC Johnson
Racine, WI $11.8 billion
5. Bath & Body Works
Columbus, OH $7.5 billion
6. Ecolab
St. Paul, MN $7.0 billion
6. Kenvue
Skillman, NJ $7.0 billion
8. Coty
New York, NY $5.3 billion
9. Church & Dwight
Ewing, NJ $5.0 billion
10. Clorox
San Francisco, CA $3.2 billion
10. Amway
Ada, MI $3.2 billion
10. Mary Kay
Addison, TX $3.2 billion
13. Diversey
Fort Mills, SC $2.7 billion
14. Young Living
Lehi, UT $2.0 billion
15. Revlon
New York, NY $1.9 billion
16. Edgewell
Stamford, CT $1.8 billion
17. Rodan + Fields
San Francisco, CA $1.5 billion
18. Victoria’s Secret
Columbus, OH $1.3 billion
19. Inter Parfums
New York, NY $1.0 billion
19. Nu Skin
Provo, UT $1.0 billion
21. John Paul Mitchell Systems
Beverly Hills, CA $975 million
22. Neora
Farmers Branch, TX $870 million
23. No.7 Beauty
Deerfield, IL $862 million
24. Scentsy
Meridian, ID $759 million
25. Zep
Atlanta, GA $705 million
26. Olaplex
Santa Barbara, CA $704 million
27. Newell Brands
Atlanta, GA $703 million
28. Carlyle Group
Washington, DC $684 million
29. PDC
Stamford, CT $670 million
30. Melaleuca
Idaho Falls, ID $650 million
31. Gojo
Akron, OH $625 million
32. Orveon
New York, NY $599 million
33. ELF Beauty
Oakland, CA $578 million
34. WD-40
San Diego, CA $518 million
35. Markwins Beauty Brands
City of Industry, CA $453 million
36. Combe Inc.
White Plains, NY $425 million
37. Guthy-Renker
El Segundo, CA $395 million
38. Alcora
Doral, FL $376 million
39. Prestige Brands
Tarrytown, NY $350 million
40. Maesa
New York, NY $328 million
41. Oddity
New York, NY $325 million
42. Crown Laboratories
Johnson City, TN $300 million
43. Forma Brands
San Francisco, CA $285 million
44. Yellow Wood Partners
Boston, MA $280 million
45. Luxury Brand Partners
Miami, FL $276 million
46. Anastasia Beverly Hills
Los Angeles, CA $260 million
47. Waldencast
White Plains, NY $256 million
48. Parlux
New York, NY $255 million
49. Spartan
Maumee, OH $235 million
50. Jeunesse
Lake Mary, FL $175 million
Despite the panoply of problems, the household and personal products industry has proved very resilient. A roundup of their activities during the past year can be found on the following pages in The Top 50, our annual look at the biggest US makers of household and personal care products.
But even as prices ease, recession concerns grow.
With US Fed Chairman Jerome Powell determined to tame inflation to 2%, down from current 5% levels, observers said recession is imminent. Last month, a Deutsche Bank analyst warned, with “100% certainty,” that the US will enter a recession this year.
“The U.S. is heading for its first genuine policy-led boom-bust cycle in at least four decades,” said David Folkerts-Landau, chief economist at DB. “The inflation we see was induced largely by expansive fiscal and monetary policy, and the aggressive rate hikes needed to tame that have now materialized. Avoiding a hard landing would be historically unprecedented.”
The US consumer, the backbone of the economy, is wary as well. More than two-thirds (68%) of respondents expect a recession within the next six months and nearly 80% of those who do, expect it to be severe, according to a Nationwide survey. In contrast, the Federal Reserve expects the US economy to grow .5% this year. Anemic? Yes, but not a recession. Still, that’s not necessarily a good thing. After all, who trusts government these days?
Who can you trust? The Top 50.
The companies on our list supply the vast majority of recession-resistant products to the US and the world. After all, people wash their clothes and their faces no matter what’s going on with the economy.
Procter & Gamble has held the top spot in The Top 50 for 45 years. And, as it has for the past several years, The Estée Lauder Companies is No. 2 on our list. In fact, the only newcomer among the top 10 isn’t really a newcomer at all. Kenvue is the name of Johnson & Johnson’s consumer products business. J&J spun-off its multibillion-dollar collection of personal care and OTC brands in order to focus on pharma. As a result, Kenvue clocks in at No. 6—and tied with Ecolab.
There are a couple of newcomers to The Top 50. Waldencast, the company behind Obagi and Milk Makeup, comes in at No. 47 and Crown Labs is 42.
We hope you enjoy this edition of The Top 50. If you think your company belongs here, reach out. And, of course, be sure to read the August issue of Happi, which includes the International Top 30—our list of the biggest players in the global household and personal products industry with headquarters outside the US.
1. Procter & Gamble
Cincinnati, OH $60.1 billion
2. Estée Lauder
New York, NY $17.7 billion
3. Colgate-Palmolive
New York, NY $14.2 billion
4. SC Johnson
Racine, WI $11.8 billion
5. Bath & Body Works
Columbus, OH $7.5 billion
6. Ecolab
St. Paul, MN $7.0 billion
6. Kenvue
Skillman, NJ $7.0 billion
8. Coty
New York, NY $5.3 billion
9. Church & Dwight
Ewing, NJ $5.0 billion
10. Clorox
San Francisco, CA $3.2 billion
10. Amway
Ada, MI $3.2 billion
10. Mary Kay
Addison, TX $3.2 billion
13. Diversey
Fort Mills, SC $2.7 billion
14. Young Living
Lehi, UT $2.0 billion
15. Revlon
New York, NY $1.9 billion
16. Edgewell
Stamford, CT $1.8 billion
17. Rodan + Fields
San Francisco, CA $1.5 billion
18. Victoria’s Secret
Columbus, OH $1.3 billion
19. Inter Parfums
New York, NY $1.0 billion
19. Nu Skin
Provo, UT $1.0 billion
21. John Paul Mitchell Systems
Beverly Hills, CA $975 million
22. Neora
Farmers Branch, TX $870 million
23. No.7 Beauty
Deerfield, IL $862 million
24. Scentsy
Meridian, ID $759 million
25. Zep
Atlanta, GA $705 million
26. Olaplex
Santa Barbara, CA $704 million
27. Newell Brands
Atlanta, GA $703 million
28. Carlyle Group
Washington, DC $684 million
29. PDC
Stamford, CT $670 million
30. Melaleuca
Idaho Falls, ID $650 million
31. Gojo
Akron, OH $625 million
32. Orveon
New York, NY $599 million
33. ELF Beauty
Oakland, CA $578 million
34. WD-40
San Diego, CA $518 million
35. Markwins Beauty Brands
City of Industry, CA $453 million
36. Combe Inc.
White Plains, NY $425 million
37. Guthy-Renker
El Segundo, CA $395 million
38. Alcora
Doral, FL $376 million
39. Prestige Brands
Tarrytown, NY $350 million
40. Maesa
New York, NY $328 million
41. Oddity
New York, NY $325 million
42. Crown Laboratories
Johnson City, TN $300 million
43. Forma Brands
San Francisco, CA $285 million
44. Yellow Wood Partners
Boston, MA $280 million
45. Luxury Brand Partners
Miami, FL $276 million
46. Anastasia Beverly Hills
Los Angeles, CA $260 million
47. Waldencast
White Plains, NY $256 million
48. Parlux
New York, NY $255 million
49. Spartan
Maumee, OH $235 million
50. Jeunesse
Lake Mary, FL $175 million